Why Email Marketing Is Essential To Your Business

Well, welcome to the world of email marketing. If you’re in a business that involves any sort of online presence, you can’t underscore the importance of email marketing. If I had to paint the advantages in broad strokes, I’d say email marketing is important because it is following:

• Massively increases your reach and communication.
• Is flexible, measurable and scalable.
• Improves your revenue.
• Keeps data ownership with you.

1. Everyone uses email:

over half of the entire planet uses email right now. The mass adoption of email makes it the perfect channel for your marketing. In today’s hyper-digital environment, it’s a safe bet that everyone you come across, and everyone who’s in your target audience, use email.

2. Mobile devices allow people to instantly check emails:

You click ‘send’ on an email and within an instant, hundreds and potentially thousands of people get notified through an electronic slab they’re holding in their pockets. How amazing is that?

3. Email is a great way to inform your customers:

When you’ve grown your email list to a sizeable number (even 500 quality leads is a lot for a new business), you can deliver messages at the click of a few buttons, with no costs other than what you’re paying to your email marketing provider.

4. Email lets you build brand awareness and appeal:

Building brand awareness is an essential activity for any business starting out or looking to grow. Brand awareness is that intangible quality, which drives consumers to choose your products over competitors. The better they know you, the more likely they’ll buy from you.

5. Email is perfect for personalized, targeted messaging:

A marketer’s dream is to have a unique personalized value proposition for every single potential customer. While marketing is not quite there yet, email marketing does a pretty great job of approximating this dream. First, you can segment your email lists by whatever customer characteristics you think are relevant to your business. For example, if you’re a sports brand, you can segment your customers by sports they like.

6. Email inspires action:

Every marketing message carries a call to action. You’re asking someone to acknowledge your brand, to sign-up, to learn about your new hot sauce flavors, to visit your website, to make a purchase, etc.

7. Email builds relationships and credibility:

We’ve already discussed how email brings a touch of personalization that other channels of marketing lack. Personalization, or in other words, understanding your audience, goes a long way in building relationships with your customers. Email gives you a chance to proactively reach out to leads and clients to show your enthusiasm and interest. People are bound to notice your enthusiasm.

8. Email is scalable:

Scalability directly relates to your growth. In the case of email, scaling is very simple. You scale as your subscribers increase. The beauty of email is that you don’t need sophisticated measures in place before your email list starts to grow. Almost every email marketing software provides plans that scale as the list grows. This means you don’t pay unnecessary fees in anticipation. Another advantage of email is that you can scale the actions you take for 10 people, to perform them for 100,000 people without a hiccup.

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